Work
Haleon PainAlly
The PainAlly was focused on developing a mobile application tailored for individuals suffering from mild to chronic pain. This initiative was undertaken to address the crucial need for pain management resources and support.
Objective:
The primary goal of PainAlly was to empower pain sufferers by helping them understand and identify the triggers of their pain. The app aimed to serve as a comprehensive tool, offering personalized coaching, actionable recommendations, and a platform for community support.
Features:
Pain Trigger Identification: Utilizing user input and data analysis, PainAlly helps users identify potential triggers for their pain, promoting better self-awareness and management.
Personalized Coaching: The app provides tailored coaching sessions, guiding users through pain management techniques and offering advice to improve their quality of life.
Personalized Recommendations: Based on individual profiles and pain patterns, PainAlly offers recommendations for lifestyle adjustments, exercises, and coping strategies.
Community Support: Recognizing the importance of support networks, the app connects users with a community of fellow pain sufferers, facilitating shared experiences and tips.
Outcome:
The design sprints are still in progress as the global design team in collaboration with the U.S. Innovation Team is still conducting user testing and refining the features and content provide in the app. The project has produced valuable insights in how different groups understand and treat pain in their daily lives as well as the types of support they seek. So far, the project has demonstrated a significant potential in aiding individuals in their long-term pain management journey and has been funded to continue.
Design Studio Team Members:
Evan Asava Aree, Lead Design Strategist and Researcher
Piotr Bargiet, Lead UX Designer and Prototyper
Adeel Hussain, Research Analyst and DesignOps
Chance Bliss, Design Director
Tools Used:
Figma: Prototyping
UserTesting.com: Test participant recruiting, testing, and feedback capture
Dovetail: User testing feedback analysis
Haleon PainAlly Prototypes
Design Sprints 1-2
Design Sprint 3-4
Centrum NutritionMe
The GSK Centrum Personalized Vitamins Exploration project aimed to investigate the feasibility and desirability of launching a personalized vitamin business under the Centrum brand.
Approach:
Understanding Consumer Needs: The approach involved conducting design sprints to gain insights into consumer sentiment, needs, and objectives related to personalized vitamin products.
Testing Concept and Features: The design sprints were used to test and refine the overall concept, features, and content of a personalized vitamin product.
Features:
Health Quiz: an online quiz to assess users’ health needs and goals
Holistic Health Recommendations: Providing users with comprehensive health recommendations based on their individual responses.
Personalized Nutrition Plan: Developing customized nutrition plans tailored to each user's specific requirements.
Personalized Vitamin Blend: Creating unique vitamin blends for each user based on their personalized nutrition plan.
Outcome:
The service was successfully launched under the brand name Whole by Centrum in a partnership with Meijer, a major supermarket chain with 254 stores throughout the Mid-West.
Tools Used:
Azure: Wireframing and prototyping
Sketch: Final design screens and specifications
UserTesting.com: Test participant recruiting, testing, and feedback capture
Dovetail: User testing feedback analysis
GSK NutritionMe Prototypes
Design Sprints 1-2
Design Sprint 3-4
Theraflu Flu Test Kit
The Theraflu Flu Test was a collaborative effort between GSK (GlaxoSmithKline), Ellume, an Australian startup, and Amwell, a telemedicine provider. Its objective was to introduce Ellume's rapid influenza test kit to the U.S. market using GSK's retail sales and distribution channels.
Objective:
The primary goal of the partnership was to bring Ellume's rapid influenza test kit to the U.S. market.
Approach:
Collaborative Approach: A cross-functional team was formed, consisting of members from Ellume, GSK, and Amwell.
Ellume: Design and manufacturing of the Bluetooth-enabled diagnostic device.
GSK: Design and development of the mobile app, as well as handling retail marketing, sales, and distribution.
Amwell: Played a role in providing their telemedicine platform, which provided users with access to healthcare professionals remotely.
Features:
12 Minute Home Flu Test: The primary feature of the Theraflu Flu Test was its ability to provide rapid results for influenza testing at home.
Telemedicine: Allowed users to consult with healthcare professionals remotely.
Ecommerce: Users were able to purchase the test kit and related flu symptoms relief products through multiple online and physical store retailers.
Education: Educational components to help users understand how to use the test kit, interpret results and seek help.
Outcome:
The design, development, and testing phases of the Theraflu Flu Test were completed successfully. However, the FDA review process was impacted by the COVID-19 pandemic, which resulted in the approval of the Flu Test Kit being put on hold. As a result, Ellume proceeded to launch its own Flu and COVID-19 tests under its brand name.
Tools Used:
Azure: Wireframing and prototyping
Sketch: Final design screens and specifications
UserTesting.com: Test participant recruiting, testing, and feedback capture
Dovetail: User testing feedback analysis
GSK Theraflu Flu Test Kit Prototypes
Mobile Screens
Wireframes
AllergyIQ
The GSK Allergy was a collaborative effort between the GSK Flonase Brand, R&D, and Tech teams to test the desirability and feasibility (predictive modeling) of providing Flonase consumers with the ability to better understand their allergy trigger and predict their next allergy attack (7 days).
The project was undertaken to address a larger problem with consumers understanding of Flonase in which they believed it was a symptom relief medication rather than a preventative one. Without use before allergy symptoms occurred, Flonase was not as effective in stopping allergy symptoms.
Approach:
The concepts were tested with real allergy sufferers across multiple digital channels (web, mobile, chat, and text messaging).
Outcome:
The concepts all received positive feedback with the mobile app winning. However, the Flonase team could not move forward due to the overall cost design and development costs due to budget constraints.
Tools Used:
Azure: Wireframing
Sketch: Prototyping
Discuss.io: Test participant recruiting, testing, and feedback capture
GSK AllergyIQ
Concepts & Prototypes
Haleon-Herodikos Partnership Exploration
These design sprints were a collaborative effort between Haleon and Herodikos, a German startup offering online physiotherapy services. The main goal was to evaluate the potential value and feasibility of a joint partnership between the two companies.
Objective:
The project aimed to assess whether a partnership would be beneficial for both Haleon and Herodikos. The focus was on exploring effective ways to communicate the benefits of Herodikos' online physiotherapy services to doctors and to gauge their likelihood of prescribing these services to patients.
Approach:
Collaborative Team Effort: The design team, consisting of members from both Haleon and Herodikos, worked in tandem with the Haleon product team based in Germany.
Prototype Testing: Various prototypes (print, video, and web) were developed and tested to determine the most effective strategies for presenting the online physiotherapy service to medical professionals.
Feedback Collection: The team gathered feedback from doctors regarding the prototypes, focusing on the appeal and practicality of the service, and its potential recommendation to patients.
Outcome:
Although the partnership did not proceed, the project yielded valuable customer research insights. These insights significantly influenced the expert communication strategies for both Herodikos and Haleon. The project demonstrated the importance of thorough market analysis and prototype testing in making informed partnership decisions.
Design Studio Members:
Evan Asava Aree, Lead UX Strategist and Researcher
Piotr Bargiet, Lead UX Designer and Tester
Adeel Hussain, Research Analyst and DesignOps
Chance Bliss, Design Director
Tools Used:
Figma: Prototyping
UserTesting.com: Test participant recruiting, testing, and feedback capture
Dovetail: User testing feedback analysis
Haleon Herodikos Prototypes
Design Sprint Prototypes