"Mobile Internet is today at a point of sufficient mass to sustain a chain reaction of rapid growth in consumer adoption and, in turn, mobile Internet marketing," according to the report. "Mobile Internet adoption reached critical mass through a confluence of device availability, network speeds, content availability and, most importantly, consumer interest."- Nielsen Company
In other words, people want it because it's better now. That's 7 words to their 48. I'm guessing Nielsen is getting paid by the word.