Like the rest of the idiots out there, I did braved the lines at the Short Hills Apple store on Friday. I waited about 2 hours (roughly 100 people in front of me). The Apple employees were very good, handing out Starbucks coffee, water bottles and even fruit smoothie shots. Everyone in line was excited and no one freaked out when the activation process failed. I was able to activate from work around 2:30. No big deal.
Pros: The interface is beautiful and functionality incredible. I recently used my wife's blackberry and was completely unimpressed.
Cons: The battery life is not good, but you can play around with the network settings to improve it. Still it's a little disappointing, but so goes anything with mobile battery life.