Links for 2008-02-13

Why Amazon sells used diapers (and Diapers.com doesn't)This is an great article from Mark Hurst of Good Experience on how small details can create buyer confusion with hilarious results. I've always noticed how Amazon tries to shoe horn every product into the same template. Consistency in layout and function is a nice virtue, but it must be applied with common sense. What works for selling a lawn mowers might not work for diapers.

The Rock sounds like Barack Someone in the office pointed this out to me. They really do sound the same. Too bad Huckabee doesn't sound like Chuck Norris. He could roundhouse kick McCain in the head.